Work

Marketing Research: Applications and Problems.

Year: 1983

Type: article

Source: Journal of the American Statistical Association

DOI: 10.2307/2288167

Authors: Jehoshua Eliashberg, Arun K. Jain, Christian Pinson, Brian T. Ratchford

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007678312

FWCI: 4.406

Cites:

Cited by: 20

Related to: 10