Work

Constructing a relationship-based brand equity model

Year: 2009

Type: article

Study design: Observational Study

Source: Service Business

DOI: 10.1007/s11628-008-0062-2

Authors: Chao-Hung Wang, Li-Chang Hsu, Shyh-Rong Fang

Institutions: Ling Tung University, National Chung Hsing University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010255209

FWCI: 4.723

Cites: 75

Cited by: 29

Related to: 10