Work

Should marketing be cross-functional? Conceptual development and international empirical evidence

Year: 2002

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(00)00176-4

Authors: Harley Krohmer, Christian Homburg, John P Workman

Institutions: University of Mannheim, Creighton University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Marketing Science Institute, Fritz Thyssen Stiftung

OpenAlex ID: W2010282991

FWCI: 16.27

Cites: 71

Cited by: 186

Related to: 10