Work

Consumer behavior in the Italian mobile telecommunication market

Year: 2007

Type: article

Study design: Observational Study

Source: Telecommunications Policy

DOI: 10.1016/j.telpol.2007.07.009

Authors: Clelia Mazzoni, Laura Castaldi, Felice Addeo

Institutions: University of Campania "Luigi Vanvitelli", University of Salerno

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010436786

FWCI: 3.682

Cites: 62

Cited by: 104

Related to: 10