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Evolutionary preference segmentation with panel survey data: An application to new products

Year: 1997

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(96)00028-6

Author: Venkatram Ramaswamy

Institution: University of Michigan

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010815964

FWCI: 4.698

Cites: 33

Cited by: 23

Related to: 10