Work

Shopper Response to Bundle Promotions for Packaged Goods

Year: 2007

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.44.4.647

Authors: Bram Foubert, Els Gijsbrechts

Institutions: Maastricht University, Tilburg University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013460322

FWCI: 12.48

Cites: 47

Cited by: 80

Related to: 10