Work

Marketing Research: Fundamentals and Dynamics

Year: 1976

Type: book-review

Source: Journal of Marketing

DOI: 10.2307/1250695

Authors: Gilbert D. Harrell, Gerald Zaltman, Philip C. Burger

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014954902

Cites:

Cited by: 85

Related to: 10