Work

Evaluation of prediction models for marketing campaigns

Year: 2001

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/502512.502581

Authors: Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vatnik, Izhak Idan

Institutions: Stanford University, Tel Aviv University, Amdocs (Israel)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015233145

FWCI: 23.41

Cites: 11

Cited by: 37

Related to: 10