Work

From Chaos to K-Mart: Beyond the You-attitude

Year: 1984

Type: article

Source: ABCA Bulletin

DOI: 10.1177/108056998404700416

Author: Joel P. Bowman

Institution: Western Michigan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015300645

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Related to: 10