Work

Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

Year: 2014

Type: article

Source: Service Business

DOI: 10.1007/s11628-014-0255-9

Authors: E. Crespo-Almendros, S. Del Barrio-García

Institution: Universidad de Granada

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016181718

FWCI: 6.398

Cites: 125

Cited by: 19

Related to: 10