Work

Advertising in Contemporary Society: Perspectives toward Understanding

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250344

Authors: Benjamin J. Katz, Kim B. Rotzoll, James E. Haefner, Charles H. Sandage

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016337606

FWCI: 2.257

Cites:

Cited by: 50

Related to: 10