Work

Business orientation: Cliche or substance?

Year: 1993

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1993.9964235

Author: Gordon J. Pearson

Institution: Keele University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016505215

FWCI: 1.425

Cites: 16

Cited by: 37

Related to: 10