Work

“Owned by …”: Country of Origin's New Cue

Year: 2003

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v15n03_04

Authors: Gillian Sullivan Mort, Matthew Duncan

Institution: The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016999511

FWCI: 2.652

Cites: 38

Cited by: 23

Related to: 10