Work

Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective

Year: 2007

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-007-9014-1

Authors: Brett A. S. Martin, Ekant Veer, Simon J. Pervan

Institution: University of Bath

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017066274

FWCI: 3.543

Cites: 29

Cited by: 64

Related to: 10