Work

Perceptions of country of origin: An approach to identifying expectations of foreign products

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/bm.2009.28

Authors: P A P Samantha Kumara, Kang Canhua

Institution: University of Ruhuna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017122009

FWCI: 6.221

Cites: 36

Cited by: 67

Related to: 10