Work

The definition of direct marketing: A rejoinder to bauer and miglautsch

Year: 1995

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000090206

Author: Albert Schofield

Institution: Lancaster University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017438068

FWCI: 2.708

Cites: 13

Cited by: 8

Related to: 10