Work

Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe

Year: 2006

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2550056

Authors: Johan Van Rekom, Gabriele Jacobs, Peeter W J Verlegh, Klement Podnar

Institution: Erasmus University Rotterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2017715399

FWCI: 2.732

Cites: 29

Cited by: 33

Related to: 10