Work

Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes

Year: 1990

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208557

Authors: Sung-Tai Hong, Robert S. Wyer, Jr.

Institution: Hanyang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018079957

FWCI: 35.22

Cites: 22

Cited by: 278

Related to: 10