Work

Basics of Ingredient Branding

Year: 2010

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-04214-0_2

Authors: Philip Kotler, Waldemar Pfoertsch

Institutions: Northwestern University, China Europe International Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W201890186

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Cited by: 7

Related to: 10