Work

Reflections and Reactions II. Virtual Interview - After More than Decade Reconceptualizing Marketing: An Interview with Philip Kotler

Year: 2009

Type: article

Abstract: He was selected in 2001 as the #4 major management guru by the Financial Times (behind Jack Welch, Bill Gates, and Peter Drucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorolain the areas of marketing strategy, planning and organization, and international marketing.He presents seminars in major international cities

Source: Acta Mechanica Slovaca

DOI: 10.2478/v10147-010-0031-3

Author: Philip Kotler

Institutions: Northwestern University, University of Chicago, Massachusetts Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2028118971

FWCI: 0.787

Cites:

Cited by: 22

Related to: 10