Work

Marketing in moderation— The marketing concept and the organization's structure

Year: 1979

Type: article

Source: Long Range Planning

DOI: 10.1016/0024-6301(79)90077-3

Authors: Helmy H. Baligh, Richard M. Burton

Institution: Duke University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029930516

FWCI: 3.389

Cites: 12

Cited by: 20

Related to: 10