Work

An attribution theory model of consumer behavior in times of marketing crisis

Year: 2014

Type: dissertation

Source: ProQuest Demo Repository

Author: Timothy M. Reilly

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W20316804

Cites: 178

Cited by:

Related to: 10