Work

Brand community: Drivers and outcomes

Year: 2010

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20335

Author: Nicola Stokburger-Sauer

Institution: Universität Innsbruck

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2032063249

FWCI: 30.33

Cites: 54

Cited by: 310

Related to: 10