Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors
Year: 2015
Type: article
Source: Journal of Marketing Research
DOI: 10.1509/jmr.13.0260
Institutions: Tilburg University, Massey University, Özyeğin University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2032969941