Year: 2012
Type: conference-paper
Study design: Observational Study
Abstract: The gift is one of the ways we express love, gratitude, appreciation for others. The article presents some perspectives on gifts (etymological, mythological, psychological, psychotherapeutically, sociological) and a research upon parents preferences and criteria for choosing Easter gifts. Lot survey included 85 parents with preschool children of whom 62 subjects (72.9%) were female; the remaining 23 subjects (27.1%) were male. This research was a questionnaire-based survey with a questionnaire (realised especially for this occasion) that includes three dimensions: availability of parents to give gifts on Easter, components of the gift and indicative criteria for purchase the gift.
Institution: Transilvania University of Brașov
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2033136756