Work

How British Retail Manager View French and American Products

Year: 1980

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004923

Authors: P. Niffenegger, J. White, G. Marmet

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037444331

FWCI:

Cites: 2

Cited by: 29

Related to: 10