Work

‘Life would be a lot easier if we were a Kit Kat’: Practitioners' views on the challenges of branding financial services successfully

Year: 2004

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540198

Authors: James F Devlin, Sarwar Azhar

Institution: University of Nottingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Academy of Marketing

OpenAlex ID: W2048332003

FWCI: 6.185

Cites: 6

Cited by: 40

Related to: 10