Work

Comment: Measuring marketing effectiveness around major sports events: A comparison of two studies and a call for action

Year: 2014

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2014.02.001

Author: Maarten J. Gijsenberg

Institution: University of Groningen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2048437147

FWCI: 4.343

Cites: 12

Cited by: 9

Related to: 10