Work

New insights into churn prediction in the telecommunication sector: A profit driven data mining approach

Year: 2011

Type: article

Source: European Journal of Operational Research

DOI: 10.1016/j.ejor.2011.09.031

Authors: Wouter Verbeke, Karel Dejaeger, David Martens, Joon Hur, Bart Baesens

Institutions: KU Leuven, University of Antwerp, Vlerick Business School, University of Southampton

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048755952

FWCI: 50.29

Cites: 77

Cited by: 456

Related to: 10