Work

Drivers of consumer–brand identification

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2012.06.001

Authors: Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen

Institutions: Universität Innsbruck, University of Missouri, Baruch College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054005182

FWCI: 43.5

Cites: 109

Cited by: 970

Related to: 10