Work

Confrontation or Conciliation? The Plight of Small Media Brands in a Zero Sum Marketplace

Year: 2006

Type: article

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2006.11073439

Author: Walter S. McDowell

Institution: University of Miami

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2054562467

FWCI: 1.175

Cites: 47

Cited by: 11

Related to: 10