Work

Effective television advertising : a study of 1000 commercials

Year: 1986

Type: book

Authors: David W. Stewart, David H. Furse

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056445843

FWCI: 11.01

Cites:

Cited by: 219

Related to: 10