Work

Buying impulse triggered by digital media

Year: 2012

Type: article

Study design: Observational Study

Source: Service Industries Journal

DOI: 10.1080/02642069.2013.719887

Authors: Pei-Chun Lin, Zhou-Hern Lin

Institution: National Cheng Kung University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060866960

FWCI: 6.385

Cites: 63

Cited by: 30

Related to: 10