Work

The Jeopardy in Double Jeopardy

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12520097

Authors: Allan L. Baldinger, Joel Rubinson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W206233262

FWCI:

Cites: 5

Cited by: 54

Related to: 10