Work

The Cult of Macintosh

Year: 2005

Type: article

Source: Consumption Markets & Culture

DOI: 10.1080/10253860500160403

Authors: Russell Belk, Gülnur Tumbat

Institution: University of Utah

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064778451

FWCI: 54.48

Cites: 37

Cited by: 394

Related to: 10