Work

Using information situations to guide marketing strategy

Year: 1995

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769510084876

Authors: Paul N. Bloom, James E. Pailin

Institutions: University of North Carolina at Chapel Hill, Vanderbilt University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067579751

FWCI:

Cites: 13

Cited by: 50

Related to: 10