Work

Inbranding: Development of a Conceptual Model

Year: 2007

Type: article

Source: Academy of Marketing Studies journal

Authors: Cheryl Luczak, Waldemar Pfoertsch, Frederick Beuk, Jennifer D. Chandler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2068352014

FWCI: 2.711

Cites: 31

Cited by: 22

Related to: 10