Work

A Multi-Country Study Exploring Relationships of Lifestyles to Ethnocentrism

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Transnational Management

DOI: 10.1080/15475778.2011.571609

Authors: John E. Spillan, Zhixin Kang, Somjit Barat

Institutions: University of North Carolina at Pembroke, Pennsylvania State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2068941908

FWCI: 0.926

Cites: 39

Cited by: 7

Related to: 10