Work

Institutional brand personality and advertisements during televised games

Year: 2009

Type: article

Source: New Directions for Higher Education

DOI: 10.1002/he.365

Author: Michael S. Harris

Institution: University of Alabama

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074589395

FWCI: 0.991

Cites: 45

Cited by: 7

Related to: 10