Work

Marketing sustainability: Use of information sources and degrees of voluntary simplicity

Year: 2008

Type: article

Abstract: The concept of voluntary simplicity (VS) is taken as a starting point to investigate consumers' use of information sources when making purchases of sustainable technological products and services. Differences in information seeking and sources consulted and trusted are investigated with a view to increasing the uptake of sustainable domestic technologies such as energy efficient fridges and washing machines over more grey alternatives. Clear patterns both in sources used and the information seeking process were found between different groups of consumers and priorities for purchase were also identified. The results suggest different strategies for marketing sustainable technologies to these different consumer groups.

Source: Journal of Marketing Communications

DOI: 10.1080/13527260701869148

Authors: Caroline Oates, Seonaidh McDonald, Panayiota Alevizou, Kumju Hwang, William Young, Leigh‐Ann McMorland

Institutions: University of Sheffield, Robert Gordon University, Chonnam National University, University of Leeds

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W2081410106

FWCI: 4.233

Cites: 20

Cited by: 109

Related to: 10