Work

A taxonomy of information technology-enhanced pricing strategies

Year: 2007

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2007.03.007

Authors: Ashutosh Dixit, Thomas W. Whipple, George M. Zinkhan, Edward Gailey

Institutions: Cleveland State University, University of Georgia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103353985

FWCI: 6.444

Cites: 55

Cited by: 39

Related to: 10