Work

The halo model of origin images: Conceptualisation and initial empirical test

Year: 2013

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1405

Authors: Alexander Josiassen, Bryan A. Lukas, Gregory J. Whitwell, A. George Assaf

Institutions: Copenhagen Business School, The University of Melbourne, UNSW Sydney, University of Massachusetts Amherst

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2104516388

FWCI: 9.54

Cites: 93

Cited by: 92

Related to: 10