Work

The contribution of direct mail advertising to average weekly unit sales

Year: 2003

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-43-2-173-179

Authors: Marla Royne Stafford, Eric M. Lippold, C. Todd Sherron

Institutions: University of Memphis, United States Department of the Interior

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118936507

FWCI: 1.95

Cites: 11

Cited by: 20

Related to: 10