Work

Development and Implementation of a Segment Selection Procedure for Industrial Product Markets

Year: 1999

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.18.3.373

Authors: Mitzi Montoya-Weiss, Roger J. Calantone

Institutions: North Carolina State University, Michigan State University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120852182

FWCI: 5.54

Cites: 33

Cited by: 29

Related to: 10