Work

The impact of social network-based segmentation on customer loyalty in the telecommunication industry

Year: 2012

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2012.12

Authors: Evangelos Xevelonakis, Patrick Som

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2121663238

FWCI: 2.139

Cites: 10

Cited by: 13

Related to: 10