Work

Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

Year: 2003

Type: article

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1300/j054v11n01_07

Author: Mahmood M. Hajjat

Institution: Sultan Qaboos University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2127421985

FWCI: 4.875

Cites: 24

Cited by: 153

Related to: 10