Work

Behind Advertising: The Language of Persuasion

Year: 2013

Type: article

Source: RePEc: Research Papers in Economics

Authors: Kenechukwu S. A, Ezekiel S Asemah, Leo O.N Edegoh

Institutions: Madonna University, Kogi State University, Chukwuemeka Odumegwu Ojukwu University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139164233

FWCI: 2.972

Cites: 5

Cited by: 30

Related to: 10