Work

The effectiveness of true analogies for consumer learning of really new products

Year: 2003

Type: conference-paper

Source: Figshare

Authors: Amina Ait El Houssi, Kaj P.N. Morel, Erik Jan Hultink

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139182964

FWCI:

Cites: 20

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Related to: 10