Work

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1509/jmr.11.0536

Authors: Carlos J.S. Lourenço, ELS Gijsbrechts, Richard Paap

Institutions: Unidade de Investigação em Desenvolvimento Empresarial, Erasmus University Rotterdam, Tilburg University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2144890657

FWCI: 7.009

Cites: 61

Cited by: 45

Related to: 10