Work

The role of symbols in value cocreation

Year: 2014

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593114534344

Authors: Melissa Archpru Akaka, Daniela Corsaro, Carol Kelleher, Paul P. Maglio, Yuri Seo, Robert F. Lusch, Stephen L. Vargo

Institutions: University of Denver, Università Cattolica del Sacro Cuore, University College Cork, Victoria University of Wellington, University of Arizona, University of Hawaiʻi at Mānoa, University of Hawaii System

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2146559503

FWCI: 24.56

Cites: 62

Cited by: 153

Related to: 10